Resident feedback (2023 – 24) captured via Healthwatch focus groups highlighted that 90% of Hounslow residents are unaware of falls prevention services and offers available to them. The Hounslow Borough Based Partnership developed the Falls Prevention project with the aim to deliver a whole system and community coordinated approach to preventing falls.
BBP Comms was tasked with:
To create an accessible Falls Prevention campaign in Hounslow that can be easily navigated by professionals, stakeholders and residents.
Delivered
- Stay Steady and Active brand - co-designed with residents aged 60 plus
- Steady and Active website (led on design and content creation) providing content management support.
- All marketing and promotional assets
- Launch event, and subsequent event plan template for future community events
- Sourced merchandise suppliers
This is a 12-month campaign, starting in October 2024. Tailored programmatic advertising will be delivered throughout the 12-month period.
Background
Local research conducted in 2022 highlighted low levels of trust in the health system amongst those most impacted by health inequalities in Hounslow. Following these insights, the Hounslow Health Outreach Team (HOT) launched in 2022.
The team, work with residents and local community groups to help break down health barriers, build trust, and signpost more residents to access local health and wellbeing services. They are equipped to conduct daily bloody pressure checks, Body Mass Index (BMI) checks and CO2 readings in the community.
HOT is staffed by local residents who are out engaging with the community five-days a week, either via their community engagement bus, or via their town centre shop at the Treaty Centre, Hounslow.
The team wish to further develop their reach within the community and create further awareness for their service
Strategic Approach
This campaign has a dual strategic approach:
1 - To demonstrate to residents that the Health Outreach Team is a trusted voice within the community who are there to deliver health prevention support.
2 – To develop HOT as a health engagement service that can be commissioned by partners to signpost residents to specific health services.
Objectives
- Create a new brand identity for the Health Outreach Team
- Increase digital awareness for HOT amongst local audiences (Measure – Web traffic and digital analytics)
- Increase engagement with residents via the HOT bus.
- Increase footfall to the HOT shop.
- Increase awareness amongst strategic stakeholders and build B2B collaborations from April – June.
- Increase targeted engagement with local businesses.
Output
The new HOT brand idenitiy went live February 2024. Design concepts and colour schemes were tested with stakeholders and residents throughout December and January. The below design received the most positive response rate. The design aims to illustrate a journey though the organic line and person centric motif aims to highlight support. Brand guidelines aim to be published March 2024, to demonstrate the full range of new brand assets.
- Jumpers
- T-shirts
- Jackets
- Umbrellas
Communications output will continue from March - September 2024.
The new Chiswick Health Centre will open in 2025.
A community campaign will commence from December 2024.
There continues to be an increasing trend of A&E attendances in children aged 0-4 years, with a higher demand during winter season, thus increasing activity on winter pressure. Hounslow A&E attendances in the 0-4 year group are higher than the London and England averages at 1,433 per 1,000 (2022/23).
BBP Comms is supporting the project team to co-ordinate communications across the partnership to support the project targets.
In conjunction with the Hounslow Council Public Health Team the BBP launched the internal Population Health Management Framework campaign on 1 November 2023, the campaign runs until June 2024.
The overarching aim is to have more staff from across all organisations trained in Population Health Management. As this new approach will enable more staff to:
- Use data, research, and engagement to understand the needs of our residents.
- Identify and target those who will benefit most from interventions.
- Develop evidence-based interventions.
- Embed evaluation to understand impact.
The key priorities are for staff to understand:
- What the Population Health Management Framework is
- Signposting to New Training Materials
- Signposting to monthly Lunch and Learn Events (November 2023 - June 2024)
- Signposting to the following Case studies
- Establishing a Population Health Management Clinic in surgical pre-assessment unit at West Middlesex University Hospital
- Population Health Management Underpins Cervical Screening Engagement
- Population Health Management supports the Winter Vaccination Programme
- Embedding the Logic model with the Blood Pressure @ home monitoring project
- Evaluation engagement within the Falls Service
To view the campaign and digital assets, please click here
In collaboration with health, voluntary and community partners the Hounslow Borough Based Partnership aims to deliver Health in the Park, a fun and interactive health and wellbeing engagement event for all residents.
The event is designed to motivate visitors to become more active and lead healthier lifestyles, so that they are not impacted by long term health conditions.
More than 30 groups are collaborating to deliver this FREE event for residents by hosting either an information stand or delivering a healthy activity. Main supporters include Healthy Hounslow and Brent Community FC.
The event is scheduled for Saturday 15 June, Lampton Park, Hounslow.
Communication Objectives
- Generate awareness of the event amongst residents (Measure by digital engagement)
- Generate more than 2000 web clicks www.healthyhounslow.co.uk/HealthInThePark
- More than 1500 residents to visit ‘Health in the Park’
- Generate awareness amongst all BBP staff (Measure by clicks)
- Raise awareness for competitions that are being delivered at the event. (Measure by entries)
For further information please email kayley.mordey@hounslow.gov.uk